Культурология киберпространства: интернет-общение как форма социального взаимодействия

Аннотация

Изучение социокультурной специфики функционирования социальных сетей как новой парадигмы социальной общности и их влияния на трансформацию социальной структуры инициировано новыми социальными практиками, нормативно-ценностными установками и возможностями социального контроля над ними. Эффективность сетевой коммуникации как универсального социокультурного механизма является результатом генезиса и функционирования культуры во взаимосвязи с социальными параметрами.

Cultural Studies in cyberspace: interenetcommunication as a form of social interaction

The problem of the socio-cultural specific studying of the role and place of social networks in the communicative space of the modern society, due to the fact that networks have emerged as a new level of being, turned into a kind of global focal point of social ties, based on new ways of modeling the objective reality and regulating communication processes in social systems for meet personal and group communication needs. The relevance of the research work is defined by the problems of intercultural relations too. On the one hand, the social processes of information culture create new opportunities, types and forms of communication between representatives of different cultures, on the other hand it demonstrates their destructiveness. An important condition for the effectiveness of communication in cyberspace is intercultural competence, understood as a socio-cultural quality of the person required to adapt to different cultural conditions for successful and effective cross-cultural communication, collaboration and cooperation. The actual significance of the research is to study communication in social networks combined humanitarian, technical, technological expertise in order to obtain practical conditions necessary for the development and implementation of creative abilities and personal scenarios, focusing on innovative solutions to the problems and challenges of modernization of public information culture.